![]() Instagram user statistics show 70.8% of Instagrammers are younger than 35. Compared to Snapchat’s 190 million total daily users, it’s clear that Instagram stories are among the most popular platform features out there today. The number of Instagram stories’ daily active users directly rivals the ones of Facebook and Messenger, as well as WhatsApp Status DAU figures. Just as recently as 2018, the number was 400 million, which is impressive growth. The number of Instagram account holders who actively use the IG story feature daily is massive. Instagram stories usage statistics indicate that over 500 million Instagrammers use stories daily. The remaining majority (63.4%) prefer to scroll through the Instagram feed. A quick look into the performance of Instagram stories vs posts, however, reveals that only 36.6% favor watching stories. It is no wonder the feature has gained so much popularity since it was first introduced. With a total of 1 billion monthly active users, nearly 87% of Instagram users actively create content with the stories feature, not on a monthly but daily basis. A massive 86.6% of Instagram users post stories. In 83% of the cases, using stickers in stories enhances video performance.86.6% of businesses use Instagram stories in their marketing strategies.Influencers are paid between $43 and $721 for IG stories.Stories are a way for 61% of Instagrammers to see what their friends are doing.70% of Gen Zers and 59% of millennials watch stories on Instagram.Over 500 million Instagrammers use stories daily.Instagram Stories Stats (Editor’s Choice) If your business needs a jump into this exciting ocean of fun and opportunities, our list of useful stats below will certainly get you going. However, even within such a short period, stories can attract interest, build trust, and generate user feedback and engagement. This is where real, life-inspired content thrives before disappearing forever after 24 hours unless you save it in the stories archive. The stories feature on Instagram has opened up an entirely separate universe of opportunities on the platform and Instagram stories stats are there to prove it.
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